The label on a bottle is the first thing we look at when we go to buy our wine. It is on it that you will get all the main information about the producer and his vineyard.
Generally, we call it the first meeting between the consumer and the winemaker. There are many types of wine labels. These must absolutely include the necessary information that will make the consumer want to buy it, but also to learn about the origin of the grape variety. In the following article you will discover all you need to know about wine labels and their importance.
WHAT INFORMATION DO WE GENERALLY FIND ON THE BOTTLE?
There is some information that must appear on the label.
To begin with, the name of the wine. This is what will define the quality of the wine, but also the denomination by country and regional areas.
Then, there must be the name and address of the wine producer. This address usually leads to the vineyard. This is what will indicate the origin of the grape variety.
Then there will be the volume of the contents which will correspond to the number of liters or centiliters of wine in the bottle. The volume of alcohol percentage is also noted on the bottle, it will indicate the amount in percentage of alcohol in the wine.
The lot number will be mandatory as well. There will be a letter "L" followed by several numbers.
It will also be necessary to indicate if there are allergens such as dairy products or sulfites.
The producer can also add additional information if necessary such as the year of harvest. This is a time of year when the grapes are grown for the production of this wine.
The type of grape variety will be indicated to know more about the content of the bottle.
If the wine has won awards or medals, it is important to put it on the label to attract the consumer. The consumer will surely think that it is a recognized and good quality wine.
THE MANY KINDS OF LABELS AND THEIR THEMES
You should know that in order to try to sell the wine and make it attractive, there is nothing better than a nice appearance and setting on the label so that it takes the attention of the buyers. This is what will make them want to buy it and taste it.
The ones that remind us of the south
The label of white, red or rosé wines that remind us of the sunny vacations in the south of France. There may be labels with little cartoon scenarios or others that will make us guess where the wine comes from. This is what will trigger the consumer's attention and make him want to travel just by tasting a good wine. It is at first sight that the buyer will have a potential idea on the flavors of this wine.
Now it's time to take a trip to tenderness and love with labels filled with Romance. Their titles alone will bring out the sensuality in you. The color of the bottle will offer you colors that will make you want to taste this wine with your partner. This bottle is supposed to evoke pleasure, love and sweetness to the consumer. This is what will determine a strong bond between the person and the bottle. It is also a way to get an idea about the taste of the grape variety.
The most original wine labels
There are some unusual labels, which are original and very likely to attract or intrigue the consumer. It will make him want to know more about the origin and characteristics of the wine. These labels will have strange and surprising names that might surprise many! Original names and images will be a sign of a wine with an original and unusual taste.
Putting humor in the titles of our bottles can be an effective way to make the consumer automatically smile and learn more about the bottle. Putting phrases with puns or irony is what will attract his attention so that he will say "I'll make my guests laugh tonight".
HOW TO SEE THE QUALITY OF THE WINE ACCORDING TO ITS LABEL?
The appellation is the first sign of quality that we see on the label of a bottle. It will often be indicated at the bottom. It is here that we will see if it is part of a certified label. The wines that are part of it must respect a lot of production rules, especially sanitary ones, but also on the ingredients.
The region to which the vineyard belongs is also important. It is important to know that in France there are many great wine regions known for their quality wines. The French also tend to choose a wine according to its origin, but do not really pay attention to the grape varieties that compose it.
There is also the vintage which corresponds to the year in which the grapes were harvested. So we know since which year the wine making process of this wine has started. It will also play on the weather conditions of the cultivation of the grape varieties. If these were not favorable for the production of wine, it will not necessarily be of good quality. Nevertheless, you should not judge a wine only by its vintage year, a good winemaker is able to do a good job, regardless of the weather constraints. Let yourself be tempted or you may regret missing out on a good wine.
HOW TO READ A WINE LABEL ?
As you have understood, the label is in a way, the identity card of the wine in the bottle. It is with the large amount of information that is transcribed on it, that we will get an idea about it. However, we should not always rely on the label of the bottle, even the most attractive. It is important to know that the label has a single objective, which is to attract a maximum number of consumers. The quality of the wine will come once we have bought the bottle and tasted the wine. It is therefore necessary to keep in mind that a beautiful and attractive label does not necessarily mean that the content of the wine will be of good quality. You should rather rely on the important information written on it.
IS THE WINE LABEL IMPORTANT?
Yes, it is important, we can't taste a wine without knowing its origin and its grape varieties. It is important to check all the information on the label before buying the bottle without taking into account the beauty and aesthetics of the bottle.
IS THE WINE PACKAGING A FACTOR IN THE QUALITY OF THE WINE?
Like its label, it is an aesthetic way to charm the consumer into buying it. It is more marketing than anything else. The important thing is that the wine taste good and that it is of good quality.
Now that you have learned as much as you can about wine labels, you will be able to read them and choose your wine well. Now it's time to toast with friends and taste them!